


With more than 120 locations across the UK, GAIL’s Bakery relies on always-on connectivity to support digital services, streamline operations, and deliver a seamless in-store experience. As the business continued to grow, it needed a flexible and high-performance network solution that could support both day-to-day operations and ongoing digital transformation without being constrained by the limitations or delays of wired connectivity alone.
By deploying Ericsson Cradlepoint 5G hybrid WAN routers, GAIL’s Bakery established a resilient network with wired broadband as primary connectivity and 5G providing reliable, always-on failover. Managed centrally through Ericsson NetCloud Manager, the solution enables rapid deployment, remote monitoring, and minimal downtime across bakeries. The result is improved network visibility, faster issue resolution, and a secure, scalable connectivity foundation that enhances customer experience while supporting future growth.