Salesforce unveils Life Sciences Cloud for Customer Engagement, an agent-first solution transforming interactions between life sciences firms and HCPs.
Salesforce has launched Life Sciences Cloud for Customer Engagement, expanding its Life Sciences Cloud portfolio with a new agent-first solution designed to transform interactions between life sciences companies and healthcare professionals (HCPs).
The module addresses a pressing industry challenge: physicians are now tasked with processing 75% more information per drug than ten years ago, yet only about a third feel their needs are met, often citing overwhelming communications from pharmaceutical and medical device firms.
Amid increasing regulatory scrutiny and pipeline pressures, Life Sciences Cloud leverages digital labor to streamline communications, foster meaningful engagement, and help close care gaps.
Life Sciences Cloud provides a unified experience across sales, marketing, reimbursement teams, medical science liaisons (MSLs), and screening investigators. Agentforce redefines how drugs and devices are discovered, approved, accessed, and administered, enabling teams to focus on the human aspects of healthcare.
Built natively on Salesforce’s integrated platform, Life Sciences Cloud for Customer Engagement goes beyond traditional CRM, offering a consumer-grade, conversational experience with enterprise-level security, all within the flow of work.
Reps can maximize limited time with busy healthcare professionals through features like audio-dictated notes, advocacy scoring, radio-style highlights, and concise account summaries, ensuring 24/7 access to critical information to support optimal patient care.
Life Sciences Cloud for Customer Engagement completes the ecosystem by connecting commercial, medical, and market access teams with patient services and clinical trials.
Key business functions—from study site selection and payer formulary negotiations to precision therapy coordination and support programs—can now be streamlined and AI-powered, enabling an estimated 30% faster collaboration.
Backed by a global network of internal and external systems integrators, data providers such as H1, MedPro Systems, and ZS, and expert implementation partners, Salesforce offers a clear upgrade path from legacy vendors.
By speeding the delivery of diagnostics, medications, and medical equipment to healthcare institutions, organizations can promote earlier detection, ensure accurate interventions, and help prevent disease, contributing to better patient outcomes worldwide.
