Accenture made a strategic investment in WEVO, a customer research platform driven by artificial intelligence that helps businesses model and validate behaviors prior to introducing new goods and services.
Accenture made a strategic investment in WEVO, a customer research platform driven by artificial intelligence that helps businesses model and validate behaviors prior to introducing new goods and services.
The investment, spearheaded by Accenture Ventures, will integrate WEVO’s special capabilities with Accenture Song’s GrowthOS, a proprietary platform created to assist clients in more quickly and confidently converting customer needs into scalable income.
The partnership seeks to address one of the most important issues facing business today: how to adapt to quickly shifting consumer expectations. Businesses can no longer afford lengthy development cycles or costly guesses, and three out of four consumers say they want companies to respond to their requirements more quickly.
Using generative AI to provide behavioral insights in hours rather than weeks, WEVO’s platform enables teams to test value propositions and product experiences with both synthetic personas and actual consumers. This increases ROI and speeds up time to market by providing clients with early, evidence-based confidence to invest in the concepts most likely to succeed.
“In today’s market, the gap between ideas and outcomes is where growth is lost,”
said Sean Lyons, global growth strategy lead, Accenture Song.
“Embedding WEVO within GrowthOS means our clients can move from concept to customer validation faster than ever, making better decisions and creating harmonized customer experiences.”
WEVO, which was established in 2017, allows businesses to forecast how target audiences will respond to new ideas and campaigns before to launch by fusing extensive human expertise with AI modeling.
Leading international businesses have embraced the platform to maximize marketing tactics, digital experiences, and product development, enabling them to provide what consumers really desire.
“We founded WEVO on the belief that combining human empathy with AI speed would transform how organizations innovate,”
said Nitzan Shaer, Co-founder and CEO, WEVO.
“Accenture’s investment validates that vision. Together, we’ll empower more teams around the world to launch new products and campaigns with greater certainty, speed and responsibility—ensuring every experience is aligned with what customers want, before it ever goes live.”
WEVO has joined Accenture Ventures’ Project Spotlight, which provides high-growth corporate technology firms with access to Accenture’s extensive domain knowledge and worldwide clientele, enabling them to grow more quickly and fulfill their objectives. The investment’s terms were not made public.
