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Europe’s Bold Move: Taking Back Control of AI Power

Accenture’s latest report reveals Europe’s growing push for AI sovereignty to reduce reliance on U.S. and Chinese tech giants.

The need for sovereign AI is expected to increase because of European enterprises’ increased emphasis on retaining control over data and infrastructure.

The ability of a nation to create and implement AI using its own infrastructure, data, models, and expertise to safeguard data from outside access, increase competitiveness, and lessen dependency on foreign technology suppliers is known as “sovereign AI.”

In reaction to the current geopolitical unpredictability, 62% of organizations in Europe are looking for sovereign solutions; Danish (80%), Irish (72%), and German (72%) organizations are particularly concerned. The industries most likely to spearhead the adoption of sovereign AI are those with sensitive data and regulatory obligations, such as banking (76%), public service (69%), and utilities (70%).

With 60% of European organizations planning to boost investments in sovereign AI technology, particularly those in Germany (73%), Italy (71%), and Switzerland (64%), this trend is anticipated to increase over the next two years.

Mauro Macchi, Accenture CEO for EMEA commented,

“Europe is facing an AI paradox. Its leaders understand the need to accelerate AI adoption to spur innovation and drive growth. But at the same time, because most AI technologies originate from outside the region, it could also be seen as a risk. A sovereign AI approach can help resolve this challenge by enabling European organizations to protect critical operations without hampering innovation and competitiveness. It’s with an innovative and thriving economy that we’ll be able to invest in strengthening our technology ecosystem, enabling local champions to grow and compete on the global stage.”

According to the survey, just one-third (36%) of AI projects and data in European enterprises, on average, call for a sovereign strategy because of data sensitivity or regulatory considerations. Such measures apply to a larger share of data in the public services and capital markets sectors.

65% of European firms admit that they cannot stay competitive without non-European technology providers, and they are trying to strike a compromise between data control and access to global innovation. Sovereign solutions from both European and non-European companies are being considered by 57% of respondents.