Financial planning in 2025 looks nothing like it did five years ago. CFOs, controllers, and FP&A teams are making decisions in real time but most planning cycles still run on a lag. Annual budgets and quarterly forecasts that once worked now cause delays, confusion, and rework when interest rates shift, new tariffs land, or FX rates move mid-quarter.
Budget inputs come in from all directions. Marketing submits a plan based on 5% growth, sales forecasts flat demand, and procurement creates budgets based on last year’s supplier costs. Scenario planning, if it happens at all, kicks in too late to adjust for shifts in revenue, cost, or cash flow. By the time anyone has the full picture, the landscape has already changed.
Then a macroeconomic shift, like tariffs or foreign exchange rates, hits the planning cycle. All the work done so far? Suddenly outdated. Assumptions don’t align and finance is left reconciling the discrepancies in the days before the deadline.
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