How to stop treating Intent, CRM, and Web traffic as separate worlds and build a single “truth” layer using Signal Unification.

A tactic called Multi-Threaded Activation that helps you find the Executive Sponsor and Technical Evaluator who never fill out forms.

A stealable Multi-Opportunity-Signal Scoring Model that weights leads based on real buying intent (35–40%) and tech fit (15–20%), turning prioritization into a math equation.

A week-by-week implementation plan—from Assessment (Weeks 1–4) to Scaling (Weeks 9–12)—so you know exactly what to do next Monday.