Retail success depends on always-on connectivity but many stores are still constrained by slow-to-deploy, failure-prone wired networks. As omnichannel demand grows, every outage, delayed opening, or poor digital interaction directly impacts revenue and customer loyalty. 5G Wireless WAN (WWAN) is emerging as a strategic advantage, enabling retailers to deploy secure, enterprise-grade connectivity in a single day, reduce downtime, and support seamless in-store and digital experiences across every touchpoint.

Based on a modeled mid-sized retailer scenario, adopting a wireless-first strategy can unlock up to $2.7 million in annual business value, delivering a +2.3% lift in operating margin. From faster store openings and near-100% uptime to enhanced digital signage and new in-store services, 5G transforms connectivity into measurable profitability. With greater agility, resilience, and scalability, 5G empowers retailers to move faster, sell more, and stay competitive in a digitally driven market.