pharosIQ launches atlasIQ B2B Audience Activation, giving teams access to first-party buyer intelligence for media campaigns.
pharosIQ has launched atlasIQ B2B Audience Activation, a new offering that lets organizations license and activate audiences built from atlasIQ Intelligence within their existing media buying environments.
The solution allows teams to build custom audiences around target accounts, industries, buying groups, solutions, technologies and market priorities. pharosIQ said the goal is to improve audience quality, reduce wasted spend and connect media investment more closely to account-based marketing strategy.
The launch expands the atlasIQ Intelligence portfolio by making pharosIQ’s proprietary audience data available for direct activation.
The company said the audiences are informed by deterministic first-party engagement intelligence and observable buying behavior, rather than relying mainly on inferred intent signals or probabilistic models.
The offering also pairs audiences with curated inventory, transparent pricing and an open ecosystem so marketers can activate pre-qualified impressions while keeping control of their existing media workflows.
The launch builds on pharosIQ’s atlasIQ Intelligence Data-as-a-Service, which provides structured engagement data for revenue operations, marketing systems, AI initiatives, sales workflows and broader go-to-market strategies.
Together, the offerings position atlasIQ as both a data layer and activation engine for B2B teams looking to identify where demand is forming and apply that intelligence directly to campaign execution.
