Predictiv sponsors MarketingProfs B2B Forum 2026 and joins Ericsson for a session on AI-assisted B2B buyers, buying committees and smarter budget planning.
Co-founder and CTO, Shubham Jhaveri, SVP Global Sales, Cody Southern and VP Sales, Chris Catatao represent Predictiv at the event, joined by Ericsson’s Kelly Speiser
BOSTON, November 3, 2026 – Predictiv, a B2B intent data and revenue activation company, is a sponsor of MarketingProfs B2B Forum, taking place November 2-4 in Boston. Attendees can visit the Predictiv team at Booth #102 and join its featured session with Ericsson on Tuesday, November 3.
The session runs from 10:55 to 11:25 a.m. ET and examines how B2B buying has changed. Buyers now research with AI tools, search, peers and review sites before they ever speak with a vendor. Kelly Speiser, Senior Manager of ABM & Acquisition Marketing at Ericsson, will explain how her team reached buying committees earlier in the process, including what they learned from running paid placements inside AI experiences.
Predictiv’s Shubham Jhaveri, Co-Founder and CTO, and Cody Southern, SVP Global Sales, will join the session.
Attendees will leave with:
Throughout the forum, the Predictiv team will be at Booth #102 to talk with marketers and revenue leaders about identifying in-market accounts and activating them through unified intelligence and campaign execution. Attendees can add the session to their agenda through the MarketingProfs B2B Forum program page.
Predictiv helps B2B revenue teams uncover, prioritize, and activate their complete revenue landscape with unified intelligence and first-party marketing campaign execution. To learn more, visit predictivdata.com.
