Integrate acquires CaliberMind to connect B2B campaign execution, attribution and revenue outcomes in one system.
Integrate has acquired CaliberMind, bringing together B2B lead management, data governance, attribution and go-to-market intelligence in one combined platform.
The companies said the deal is designed to close the gap between top-of-funnel campaign activity and revenue outcomes, giving marketing teams a faster way to understand which programs are driving pipeline and closed-won business.
Integrate helps B2B marketers orchestrate campaigns, govern lead data, enrich records and route leads across demand channels. CaliberMind adds attribution, buyer journey analytics and visibility into accounts, buying groups, opportunities and revenue.
The combined platform aims to feed campaign performance insights back into targeting and activation more quickly, instead of forcing teams to wait for delayed attribution reports.
Integrate said the acquisition will also help identify underperforming leads earlier, before they move through downstream systems and create unnecessary sales or operations work.
The companies also plan to bring combined capabilities into the AI assistants and workflows customers already use. The goal is to support more explainable AI recommendations by grounding them in governed lead data and revenue intelligence.
The deal reflects a broader shift in marketing technology, where execution and measurement are moving closer together.
For B2B teams, the acquisition signals growing demand for systems that do more than generate leads. Marketers increasingly need to show how campaigns influence accounts, buying groups, pipeline and revenue in near real time.
