Demandbase launches Mojo, an AI campaign agent built to help B2B marketers plan, launch and manage campaigns.
Demandbase has launched Mojo, a B2B marketing agent designed to move campaigns from concept to execution.
The AI agent is built to help marketers define audiences, develop briefs, launch campaigns and manage execution across connected tools such as Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce and Slack.
Demandbase said Mojo is designed for B2B campaign teams that manage complex programs across disconnected systems. The goal is to reduce manual launch work while giving marketers more time to focus on strategy, messaging and creative direction.
Mojo can build audiences, co-create campaign strategy and support workflows across email, social, digital, webinar and field programs. As campaigns run, it monitors performance and flags issues such as broken tracking, attribution inconsistencies or audience errors before they affect results.
The agent also brings recommended actions back to marketers for approval at key checkpoints, allowing teams to keep control over strategic decisions.
Demandbase said Mojo learns from each campaign’s setup and performance, improving its understanding of a company’s audiences, channels and results over time.
The launch reflects a broader move toward agentic marketing, where AI systems do more than summarize data or suggest next steps. They are beginning to coordinate execution across the tools marketers already use.
For B2B teams, Mojo signals a shift in campaign operations: less time spent managing setup and troubleshooting, and more focus on the strategy that drives pipeline.
