TI Marketing Solutions has launched TiForecast, a free lead generation campaign forecaster designed for B2B technology marketers.
The tool helps marketers estimate potential campaign outcomes by selecting their lead generation goal, target market and average contract value. It then generates an indicative campaign plan, projected lead outcomes and possible pipeline impact.
TiForecast is built on three years of campaign performance data and more than 25 years of collective lead generation expertise. It also draws on insights from campaigns across 21 countries and a global audience of more than 131 million technology and business decision-makers.
Unlike traditional planning tools, TiForecast does not require registration or extensive inputs. TI Marketing Solutions said users can forecast campaign outcomes in as little as 15 seconds.
The company said the tool is not powered by AI or public datasets, but by its own campaign data, methodologies and demand generation experience.
The launch reflects growing pressure on B2B marketers to justify budgets, forecast pipeline contribution and make faster campaign planning decisions.
TiForecast is available now as a free tool for technology marketers planning lead generation campaigns.
