Google adds Gemini Omni to Asset Studio, helping advertisers create and edit campaign-ready video assets.
Google has added Gemini Omni video tools to Google Ads Asset Studio, giving advertisers a faster way to create campaign-ready video assets.
The integration allows advertisers to move from a brief, brand guidelines, website URL or existing creative assets to video concepts, storyboards and motion scenes inside Google Ads.
The update is designed to solve a growing problem for advertisers: campaign types such as Demand Gen and Performance Max need a steady supply of creative assets across formats and placements.
With Gemini Omni in Asset Studio, advertisers can generate video creative, refine concepts and export assets directly into Google and YouTube campaigns.
Google is also positioning the tool around conversational editing. Marketers can ask for changes to scenes, backgrounds, pacing or voice-over without restarting the production process.
The model can support multiple formats, including horizontal and vertical video, helping teams adapt creative for different Google Ads placements more quickly.
The bigger shift is that Asset Studio is moving from a storage and editing space toward a more complete AI-powered creative production layer.
For advertisers, the value is speed and scale. For creative teams, the trade-off is control. AI-generated videos still need review for brand consistency, text accuracy, product accuracy and overall quality before launch.
The update signals where Google Ads is heading: less separation between creative production, campaign setup and media execution. As AI tools become more embedded, advertisers will be able to move from idea to asset to campaign faster, but human review will remain essential.
