Meta Launches Muse Image Across Meta AI, Instagram and WhatsApp

Meta Launches Muse Image Across Meta AI, Instagram and WhatsApp

Meta has introduced Muse Image, a new AI image-generation model designed to power creative tools across Meta AI, Instagram and WhatsApp.

The model is the first media-generation release from Meta Superintelligence Labs and allows users to create, edit and transform images using prompts, photos and other inputs.

Expanding AI Creation Tools

Muse Image will support image generation inside Meta AI and WhatsApp chats, while also powering new AI effects for Instagram Stories. Meta has also previewed Muse Video, a related model for video generation.

The launch marks another step in Meta’s push to embed generative AI more deeply across its apps as users and advertisers look for faster ways to create visual content.

Meta said the tools include safeguards designed to reduce misuse, and AI-generated images will carry markers such as watermarking or metadata to help identify synthetic content.

The company is also expected to extend AI creative tools to advertisers, allowing brands to generate and adapt campaign assets more directly inside Meta’s ecosystem.

The release puts Meta in closer competition with other AI image-generation providers as platforms race to make creative tools available within everyday social and messaging apps.