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HG Insights Launches GEO-Powered Software Review Platform

HG Insights Launches GEO-Powered Software Review Platform

HG Insights launches HG Customer Voice to help B2B tech vendors monitor AI search visibility and buyer signals.

HG Insights has launched HG Customer Voice, a GEO-powered software review platform built on TrustRadius.

The solution gives B2B technology vendors a way to monitor how their products appear across AI search results while combining verified peer reviews, technographic intelligence and optimization support in one platform.

Focus on AI Search Visibility

HG Customer Voice helps vendors track product mentions, citations and competitive visibility across AI-generated answers. It also shows how AI crawlers interact with TrustRadius content and where vendors may be gaining or losing visibility.

The launch comes as AI becomes a larger part of software buying. TrustRadius’ 2026 B2B Buying Disconnect Report found that 63% of technology buyers now use AI during the purchase journey.

HG Insights said the platform combines TrustRadius’ verified customer reviews with HG’s technographic data, helping vendors show not only what buyers say about a product, but which types of companies use it.

The platform also includes GEO monitoring for Google AI Overviews, Google AI Mode and ChatGPT. Expanded coverage for Claude, Perplexity, Microsoft Copilot, Gemini and ChatGPT Search is available through a premium package.

The launch reflects a broader shift in B2B software marketing, where vendors now need to manage visibility not only in search rankings and review sites, but also inside AI-generated buyer research.