Adobe launches Brand Visibility to help businesses track and improve how their brands appear across AI search surfaces.
Adobe has introduced Adobe Brand Visibility, a new solution designed to help businesses understand and improve how their brands appear across AI-powered search and discovery channels.
The product is part of Adobe CX Enterprise and is built for the rise of generative engine optimization, or GEO. It helps marketers track whether their brands are visible, trusted and chosen across AI surfaces such as ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity.
Adobe said AI-driven traffic to U.S. retail sites increased 1,324% between October 2024 and May 2026. In travel, AI traffic rose 2,215% over the same period.
Adobe Brand Visibility combines Adobe LLM Optimizer with Semrush’s AI visibility intelligence. It uses real-world AI search prompts, first-party brand signals and SEO data to show where a brand is being mentioned, cited or missed.
The tool also gives marketers competitive share-of-voice insights, content gap analysis and recommendations for improving visibility across AI platforms.
Adobe said SEO remains important because traditional search authority can influence how brands appear in AI-generated answers.
The launch reflects a broader shift in marketing, where brands are no longer competing only for search rankings, but also for presence inside AI-generated recommendations and customer research journeys.
