GlobalAgility launches with seven independent agencies to help B2B brands build flexible international marketing teams.
The MX Group has announced the launch of GlobalAgility, a new global B2B marketing proposition that brings together seven independent agencies.
The organization is designed to offer an alternative to traditional international agency networks and local independent shops by building bespoke teams around each client’s needs.
GlobalAgility launches across Europe, North America, Latin America and APAC, bringing together more than 850 B2B specialists.
The partner agencies include The MX Group, Aim B2B by Custom Media, Bray Leino, Changee, THE CREW AG, Nowa Empower and Xebec Communications.
The group will offer integrated B2B marketing services across strategy, creative, digital, content, demand generation, PR and communications.
Rather than operating through a fixed global network, GlobalAgility will create customized teams based on each client’s markets, capabilities, language needs and business objectives.
Clients will work through a single agency relationship and contract, supported by a shared operating model for collaboration, delivery and reporting.
The launch formalizes a model the agencies have used together since 2019 and is aimed at multinational B2B organizations across sectors such as technology, SaaS, manufacturing, industrial automation, energy and renewables.
