Google acknowledges delays in Demand Gen image ad approvals, with some ads stuck in review for days instead of hours.
Google has confirmed an issue affecting Demand Gen campaigns in Google Ads, where image ads are taking significantly longer than expected to get approved.
What’s typically a quick review process is now stretching into days. In some cases, advertisers are reporting delays of over a week, with ads stuck in “in review” status without clear policy flags or errors.
The delay appears to be isolated specifically to Demand Gen image ads. Other campaign types like Search and Performance Max are continuing to run as expected, which makes the issue harder to anticipate and plan around.
Google Ads Liaison Ginny Marvin acknowledged the problem publicly, confirming that internal teams are aware and actively working on a fix. However, there’s no clear timeline yet on when normal review speeds will resume.
For teams relying on Demand Gen campaigns, this creates a gap in execution. Campaign launches can stall, timelines shift, and performance planning becomes less predictable, especially for time-sensitive campaigns.
Since the issue has reportedly been ongoing for weeks, advertisers may need to factor in longer lead times for approvals or adjust campaign strategies in the short term.
For now, it’s less about fixing something on the advertiser side and more about waiting for the system to catch up.
