New Zealand exporters report stronger confidence in China as businesses adapt to changing global trade conditions.
New Zealand exporters are showing renewed confidence in China, even as businesses continue to navigate a more complex global trade environment.
The latest NZBRIC Business Outlook report found that 64% of New Zealand businesses now report high or very high optimism about operating in China, up from 51% in 2025. Overall confidence also rose to 97%, reflecting continued interest in the market despite stronger local competition and softer economic growth.
Recent trade data points in the same direction. Stats NZ figures for March 2026 showed goods exports to China rose $213 million, or 11%, compared with a year earlier. Exports to the United States fell $56 million, or 5.9%, over the same period.
For many exporters, China remains a major source of demand across sectors such as dairy, horticulture and food. Businesses are also adapting their approach by expanding beyond tier-one cities, improving supply chains and working more closely with local partners.
NZBRIC chairman Daniel Young said New Zealand companies are targeting new growth markets within China, optimizing supply chains and using local talent to move faster in a changing market.
The data does not suggest a simple choice between China and the United States. Instead, it shows how exporters are adjusting to different market conditions, balancing opportunity, risk and long-term demand.
As global trade remains uncertain, China continues to play an important role in New Zealand’s export strategy, while businesses keep a close watch on policy shifts across major markets.
