Service agents address scheduling, issue resolution, technician readiness, and customer self-service.
Oracle has Introduced a new role-based AI agents embedded across its Fusion Cloud Applications, targeting marketing, sales, and service teams as Business accelerate AI-driven customer experience strategies.
The move by Oracle to turn traditionally slow and reactive workflows into automated, revenue-focused operations.
The AI agents are built using Oracle AI Agent Studio and run natively on Oracle Cloud Infrastructure. Oracle said the agents come prebuilt and integrated into existing Fusion workflows at no additional cost, allowing organizations to deploy them immediately across customer-facing functions.
“Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth,”
said Chris Leone, Executive Vice President of Applications Development at Oracle.
“The new AI agents in Oracle Fusion Applications help organizations grow customer relationships and lifetime value by delivering customer experiences driven by unified data.”
Oracle confirmed the agents analyze unified data across billing, renewals, service interactions, and engagement signals to automate planning, execution, and decision-making.
In marketing, the agents support campaign planning, audience targeting, content creation, and asset selection. In sales, they focus on contact insights, quote generation, renewals, and territory risk analysis.
Service agents address scheduling, issue resolution, technician readiness, and customer self-service.
Oracle said the expansion reflects growing pressure on enterprises to secure faster outcomes from customer experience platforms as buying cycles shorten and digital interactions increase.
By embedding AI directly into daily workflows, Oracle aims to reduce manual effort and improve response speed without requiring additional integrations.
Oracle has confirmed that customers and partners can build custom AI agents using AI Agent Studio for Fusion Applications, extending automation beyond preconfigured use cases.
Oracle said further enhancements are expected as adoption scales.
